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15 Sections
72 Lessons
Lifetime
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Performance Marketing Introduction
5
1.1
What is Performance Marketing
1.2
Traditional vs Performance Marketing
1.3
Performance Marketing Channels
1.4
PPC vs CPM vs CPA
1.5
Performance Marketing Funnel
Performance Marketing Strategy
5
2.1
Understanding Business Goals
2.2
Understanding Target Audience
2.3
Competitor Research
2.4
Funnel Strategy
2.5
Campaign Planning
Google Ads Fundamentals
5
3.1
Google Ads Introduction
3.2
Google Ads Account Setup
3.3
Campaign Types
3.4
Keyword Match Types
3.5
Keyword Research
Google Search Ads
5
4.1
Search Campaign Creation
4.2
Ad Group Setup
4.3
Ad Copy Writing
4.4
Extensions Setup
4.5
Budget Setup
Google Display Ads
5
5.1
Display Campaign Introduction
5.2
Audience Targeting
5.3
Banner Ads Creation
5.4
Display Campaign Setup
5.5
Optimization
YouTube Ads
5
6.1
YouTube Ads Introduction
6.2
Video Ads Types
6.3
Campaign Setup
6.4
Targeting
6.5
Optimization
Meta Ads Fundamentals
5
7.1
Meta Ads Introduction
7.2
Business Manager Setup
7.3
Pixel Setup
7.4
Campaign Structure
7.5
Audience Targeting
Meta Ads Campaigns
5
8.1
Lead Generation Ads
8.2
Traffic Campaign
8.3
Conversion Campaign
8.4
Engagement Campaign
8.5
Retargeting Ads
Conversion Tracking
5
9.1
Conversion Tracking Introduction
9.2
Google Tag Manager
9.3
Google Conversion Tracking
9.4
Meta Pixel Tracking
9.5
Event Tracking
Landing Page Optimization
6
10.1
Landing Page Basics
10.2
Landing Page Basics
10.3
High Converting Landing Page
10.4
CTA Optimization
10.5
A/B Testing
10.6
Conversion Rate Optimization
Retargeting Strategy
5
11.1
Retargeting Introduction
11.2
Website Retargeting
11.3
Video Retargeting
11.4
Funnel Retargeting
11.5
Retargeting Campaign Setup
Analytics & Reporting
5
12.1
Google Analytics Setup
12.2
Performance Metrics
12.3
ROI Calculation
12.4
Campaign Analysis
12.5
Reporting
Budget Optimization
5
13.1
Budget Planning
13.2
Bidding Strategy
13.3
Scaling Campaigns
13.4
Performance Optimization
13.5
Campaign Scaling
Advanced Performance Marketing
5
14.1
Advanced Audience Targeting
14.2
Funnel Marketing
14.3
Automation
14.4
AI Tools
14.5
Advanced Strategy
Projects & ASSIGNMENTS
Lead Generation Project, E-commerce Project, Local Business Project, Service Business Project, Client Project.....| Create Google Ads Campaign Create Meta Ads Campaign Create Funnel Strategy Create Landing Page Create Retargeting Campaign
1
15.1
Projects & Assignments
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