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11 Sections
48 Lessons
8 Weeks
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Introduction to Meta Ads
5
1.1
What are Meta Ads
1.2
Facebook vs Instagram Ads
1.3
Benefits of Meta Ads
1.4
Meta Ads Structure
1.5
Meta Ads Examples
Meta Business Manager Setup
6
2.1
Meta Business Manager Introduction
2.2
Create Business Manager Account
2.3
Add Facebook Page
2.4
Add Instagram Account
2.5
Add Payment Method
2.6
Add Team Members
Ads Manager Overview
3
3.1
Ads Manager Dashboard
3.2
Campaign Objectives Explained
3.3
Budget Types
Audience Targeting
5
4.1
Saved Audience
4.2
Custom Audience
4.3
Lookalike Audience
4.4
Interest Targeting
4.5
Location Targeting
Campaign Creation
4
5.1
Traffic Campaign
5.2
Engagement Campaign
5.3
Video Views Campaign
5.4
Lead Generation Campaign
Ad Creatives
5
6.1
Image Ads
6.2
Video Ads
6.3
Carousel Ads
6.4
Ad Copywriting
6.5
CTA Optimization
Lead Generation Ads
4
7.1
Lead Ads Introduction
7.2
Create Lead Form
7.3
CRM Integration
7.4
WhatsApp Lead Generation
Conversion Ads
4
8.1
Conversion Campaign
8.2
Meta Pixel Setup
8.3
Conversion Tracking
8.4
Event Setup
Retargeting Ads
4
9.1
Website Retargeting
9.2
Video Retargeting
9.3
Engagement Retargeting
9.4
Funnel Retargeting
Advanced Strategies
4
10.1
Funnel Strategy
10.2
Scaling Ads
10.3
Budget Optimization
10.4
A/B Testing
Bonus & Career
4
11.1
Freelancing
11.2
Client Finding
11.3
Pricing Strategy
11.4
Agency Setup
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