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14 Sections
57 Lessons
6 Weeks
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Introduction to Google Ads
5
1.1
Course Introduction
1.2
What is Google Ads?
1.3
How Google Ads Works
1.4
Google Ads Account Structure
1.5
Types of Google Ads Campaigns
Google Ads Account Setup
4
2.1
Creating Google Ads Account
2.2
Billing Setup
2.3
Google Ads Dashboard Overview
2.4
Account Settings
Keyword Research
4
3.1
What is Keyword Research
3.2
Types of Keywords
3.3
Keyword Research Tools
3.4
Negative Keywords
Search Ads Campaign
6
4.1
Creating First Search Campaign
4.2
Campaign Settings
4.3
Location Targeting
4.4
Budget & Bidding Strategy
4.5
Ad Group Creation
4.6
Writing High Converting Ads
Ad Copy Writing
4
5.1
Headlines Writing
5.2
Description Writing
5.3
Call to Action
5.4
Responsive Search Ads
Ad Extensions
6
6.1
What Are Extensions
6.2
Sitelink Extensions
6.3
Call Extensions
6.4
Location Extensions
6.5
Callout Extensions
6.6
Structured Snippets
Display Ads
4
7.1
Display Ads Introduction
7.2
Creating Display Campaign
7.3
Audience Targeting
7.4
Banner Ads Creation
YouTube Ads
5
8.1
YouTube Ads Introduction
8.2
Linking YouTube Channel
8.3
Video Campaign Creation
8.4
Skippable Ads
8.5
In-Stream Ads
Performance Max Campaign
3
9.1
Performance Max Introduction
9.2
Campaign Creation
9.3
Asset Group Setup
Conversion Tracking
4
10.1
Conversion Tracking Introduction
10.2
Website Conversion Setup
10.3
Call Tracking
10.4
WhatsApp Tracking
Remarketing
3
11.1
What is Remarketing
11.2
Audience Creation
11.3
Remarketing Campaign
Advanced Google Ads
4
12.1
Smart Bidding
12.2
A/B Testing
12.3
Quality Score Optimization
12.4
Budget Optimization
Google Ads Optimization
3
13.1
Campaign Optimization
13.2
Keyword Optimization
13.3
Ad Optimization
Google Ads Reports
2
14.1
Reports Overview
14.2
Performance Metrics
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