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9 Sections
67 Lessons
Lifetime
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Digital Marketing Foundation
5
1.1
What is Digital Marketing?
1.2
Traditional vs Digital Marketing
1.3
Marketing Funnel & Customer Journey
1.4
Types of Digital Marketing Channels
1.5
Setting Career Path in Digital Marketing
WordPress Website Design (No Coding)
16
2.1
Introduction to WordPress
2.2
Domain & Hosting Purchase Guide
2.3
Installing WordPress
2.4
WordPress Dashboard Overview
2.5
Theme Installation (Astra / Kadence)
2.6
Plugin Installation
2.7
Elementor Page Builder Basics
2.8
Creating Homepage
2.9
About Page
2.10
Services Page
2.11
Contact Form Setup
2.12
Blog Setup
2.13
Website Security Setup
2.14
Website Backup
2.15
Website Speed Optimization
2.16
Launching Website Live
Search Engine Optimization (SEO)
9
3.1
What is SEO?
3.2
Keyword Research (Google Keyword Planner, Ubersuggest)
3.3
On-Page SEO
3.4
Off-Page SEO
3.5
Technical SEO
3.6
Local SEO
3.7
Google Search Console Setup
3.8
Google Analytics Setup
3.9
SEO Audit Process
Google Ads Mastery
7
4.1
Google Ads Account Setup
4.2
Search Ads
4.3
Display Ads
4.4
YouTube Ads
4.5
Keyword Match Types
4.6
Conversion Tracking
4.7
Optimization Strategy
Meta Ads (Facebook & Instagram Ads)
8
5.1
Business Manager Setup
5.2
Ad Account Creation
5.3
Campaign Objectives
5.4
Audience Targeting
5.5
Ad Creative Strategy
5.6
Lead Generation Ads
5.7
Conversion Ads
5.8
Retargeting Ads
Social Media Marketing (SMM)
7
6.1
Facebook Page Setup
6.2
Instagram Business Setup
6.3
Content Strategy
6.4
Reel Marketing Strategy
6.5
LinkedIn Marketing
6.6
YouTube Channel Setup
6.7
Canva Content Design
Content Marketing & AI Tools
5
7.1
Content Marketing Basics
7.2
Blog Writing Strategy
7.3
AI Tools for Marketing
7.4
ChatGPT for Content
7.5
Copywriting Frameworks
Email Marketing
4
8.1
Email Marketing Basics
8.2
Mailchimp Setup
8.3
Automation Setup
8.4
Lead Magnet Creation
Freelancing & Agency Model
6
9.1
Freelancing Platforms
9.2
Fiverr Profile Setup
9.3
Upwork Proposal Strategy
9.4
Client Communication
9.5
Pricing Strategy
9.6
Agency Model Setup
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